THE CHALLENGE
Emelie’s is a badass copywriter and the head honcho for Pass the Queso. She reached out to me wanting to kickstart a brand new group offer. The visuals for this new offer absolutely had to reflect the funky style that her community knows and loves.
THE SOLUTION
I used Emelie’s existing brand colors to inspire the handdrawn illustrations I created for her new group offer called The Big Cheese. We had a blast co-creating the vision and knocking out revisions so that the final visuals were exactly what she pictured!
